How to craft a cover letter that stands out from the rest

Published on August 26, 2025

by Rachel Norton

A cover letter is often the first impression a potential employer has of you, making it a crucial part of the job application process. A well-crafted cover letter can set you apart from other candidates and land you the job of your dreams. But with so many people applying for the same position, how do you ensure your cover letter stands out from the rest? In this article, we will guide you through the steps to crafting a killer cover letter that will grab the attention of any employer and increase your chances of getting hired.How to craft a cover letter that stands out from the rest

1. Research the Company and the Position

The first step towards crafting a great cover letter is to do your research. This includes not only the company you are applying to, but also the specific position you are interested in. Take the time to understand what the company does, its values, and its mission. This will give you a better idea of how to tailor your cover letter to fit their needs.

Similarly, you should also research the position you are applying for. Look at the job description, the required skills and qualifications, and the company’s expectations for the role. This will help you to understand what the employer is looking for in a candidate and how you can use your cover letter to convince them that you are the perfect fit.

2. Customize Your Letter

One of the biggest mistakes you can make is to use the same generic cover letter for every job application. Employers can spot a generic letter from a mile away, and it shows a lack of effort and interest in the company and the position. Instead, take the time to customize your letter for each job you apply for.

Use the information you gathered from your research to tailor your letter to the company and the position. Highlight your skills and experiences that are relevant to the role and show how you can contribute to the company’s goals and objectives. This will show the employer that you have a genuine interest in working for them and that you are the right candidate for the job.

3. Write a Strong Opening

The opening paragraph of your cover letter is crucial in grabbing the attention of the employer. It should be strong and captivating, and entice the reader to continue reading. Avoid using clichés or generic phrases, as this will make your letter blend in with the rest.

Instead, start with an interesting fact about the company or the industry, or a personal connection you may have with the company. Show your enthusiasm for the position and why you want to work for that specific company. This will make your letter stand out and show the employer that you have put thought and effort into your application.

4. Highlight your Achievements

Use your cover letter to showcase your achievements and accomplishments. This is a chance for you to brag about your skills and experiences and how they make you the best candidate for the job. Avoid simply restating your resume, but instead, use specific examples to demonstrate your achievements and how you can contribute to the company’s success.

If you have specific numbers or statistics to support your achievements, make sure to include them in your letter. This will give the employer a clear idea of your impact and potential value to the company.

5. Keep it Concise

A cover letter should not be longer than one page, so it’s important to keep it concise and to the point. Avoid using overly long sentences and paragraphs, and focus on the most important information. Employers don’t have time to read through long cover letters, so make sure your letter is easy to read and gets straight to the point.

Use bullet points to break up the text and make it more visually appealing. This will also help you to highlight your key skills and experiences and make them stand out to the employer.

6. Proofread and Edit

Before sending in your cover letter, make sure to proofread and edit it thoroughly. Check for any spelling or grammatical errors and make sure your letter is well-written and free of typos. A letter full of errors and mistakes will give the employer a negative impression and decrease your chances of getting the job.

It can also be helpful to have a friend or family member read through your letter for a fresh perspective. They may catch things you missed and provide valuable feedback on how you can improve your letter.

Conclusion

A great cover letter can make all the difference in getting hired for a job. By doing your research, customizing your letter, and showcasing your achievements, you can craft a stand-out cover letter that will impress any employer. Remember to keep it concise and error-free, and you’ll be one step closer to landing your dream job.