The essential guide to navigating Black Friday sales

Published on March 10, 2025

by Tara Parker-Pope

Black Friday sales are notoriously known for their chaos, long lines, and crowded stores. However, with the rise of online shopping, navigating these sales has become much more manageable. As the biggest shopping event of the year approaches, it’s essential to have a plan in place to make the most out of these deals. Whether you’re a seasoned Black Friday shopper or a first-timer, this guide will provide you with all the tips and tricks to successfully navigate this shopping extravaganza.The essential guide to navigating Black Friday sales

1. Create a budget and stick to it

With endless promotions and discounts, it’s easy to get carried away and overspend during Black Friday. To avoid this, it’s crucial to create a budget and stick to it. Decide how much you can afford to spend and prioritize the items you want to buy the most. This will help you avoid unnecessary purchases and end up with a hefty credit card bill.

2. Do your research

Before the big day, do your research and create a list of items you’re interested in buying. Check out the ads and websites of your favorite retailers to see what deals they are offering. By doing so, you’ll be able to compare prices and determine which stores have the best deals. It’s also a good idea to sign up for email alerts and follow your favorite brands on social media to stay updated on any last-minute deals or discounts.

3. Make a plan of attack

The key to navigating Black Friday sales successfully is having a plan of attack. Start by prioritizing the stores you want to visit the most and make a schedule based on store opening times and the items you want to buy. If you plan on shopping in-store, check store layouts and locate the departments of the items you want to buy. This will help you save time and avoid getting lost in the chaos.

4. Be prepared for online shopping

If you plan on shopping online, make sure you have all your accounts and payment information set up beforehand. With high volumes of traffic, websites can crash, and items can sell out quickly. So it’s essential to be prepared and have all the necessary information ready to make a purchase. It’s also a good idea to create accounts and add items to your cart beforehand, so you can easily check out when the sales go live.

5. Shop with a friend

Shopping on Black Friday can be a hectic and overwhelming experience. Consider teaming up with a friend or family member to tackle the sales together. Not only will this make the experience more enjoyable, but it will also help you divide and conquer. You can shop for each other’s items, and this will save time and prevent you from missing out on any deals.

6. Don’t forget about Cyber Monday

If you miss out on any deals or don’t want to deal with the chaos of Black Friday, don’t forget about Cyber Monday. Many retailers offer similar (or sometimes even better) deals on their websites on the Monday after Black Friday. So if you didn’t get the chance to shop on Black Friday, don’t worry, you may still be able to score some great deals.

7. Know your return policy

With the excitement of scoring great deals, it’s easy to forget about the return policy. Before making any purchases, make sure you’re aware of the store’s return policy. With holiday gifts, it’s crucial to know if the items can be returned or exchanged. Some retailers also have different policies for items bought on sale, so make sure to check before making any purchases.

Final Thoughts

Black Friday sales can be overwhelming, but with the right preparation and mindset, it can also be a great opportunity to score some amazing deals. By creating a budget, doing your research, and having a plan in place, you can navigate these sales like a pro. And don’t forget to take advantage of online shopping and Cyber Monday for even more savings. Happy shopping!