Beyond the basics: the ultimate guide to home staging

Published on February 23, 2025

by Adrian Sterling

Selling a home is a major task that takes time, effort, and careful planning. As a homeowner, you want to make sure that your property stands out from the competition and impresses potential buyers. This is where home staging comes into play. A well-staged home can significantly increase its appeal and value. But, beyond the basics of decluttering and cleaning, there are numerous other factors that can make a significant difference in how your home is perceived. In this ultimate guide, we will take you through the essential aspects of home staging to help you present your home in the best possible way.Beyond the basics: the ultimate guide to home staging

The Importance of Home Staging

Home staging is the process of preparing a property for sale by showcasing its best features and making it more attractive to potential buyers. It involves rearranging furniture, adding decorative elements, and decluttering to create an illusion of a spacious, comfortable, and inviting home. The ultimate goal of staging is to make buyers emotionally connect with the property and envision themselves living there.

According to a study by the National Association of Realtors, 83% of buyers’ agents said that staging made it easier for buyers to visualize the property as their future home. Moreover, staged homes tend to sell faster and for a higher price compared to non-staged homes. With such significant benefits, it’s clear why home staging has become an essential part of the real estate selling process.

The Basics of Home Staging

Clean and Declutter

Cleanliness is crucial when it comes to preparing your home for sale. A tidy and sparkling clean home is the first step towards creating a positive first impression. Before staging, make sure to declutter your home and get rid of anything that is not needed. Clutter can make your space look smaller and distract potential buyers from appreciating the actual features of your home.

Neutralize and Depersonalize

In home staging, it’s essential to create a neutral and depersonalized environment that appeals to all types of buyers. This involves removing personal items such as family photos, religious and political objects, and bold or bright decorations. A neutral and cohesive color scheme can also help potential buyers visualize their own furniture and belongings in the space.

Maximize Curb Appeal

The exterior of your home is the first thing potential buyers will see. So, it’s crucial to make a positive impression from the very beginning. Make sure your front yard is well-maintained, the exterior walls are clean, and the entryway is inviting. Consider adding some fresh plants, a new coat of paint, and upgrading your front door to maximize curb appeal.

Beyond the Basics

Set the Mood with Lighting

Lighting plays a significant role in setting the mood and ambiance of a home. Consider using a mix of natural and artificial lighting to create a warm and welcoming atmosphere. Adding some table lamps, floor lamps, and accent lighting can also help highlight the best features of your home.

Consider Renting Furniture

If your home is empty, consider renting furniture to create a sense of warmth and livability. This will help potential buyers envision themselves living in the space and give them a better sense of the room’s size and layout. You can also rent decor items such as rugs, artwork, and plants to add some personality to your home.

Focus on the Little Details

Small details can make a big impact when it comes to home staging. Consider adding some fresh flowers, scented candles, and luxurious towels in the bathroom to create a spa-like feeling. Make sure to remove any personal items from the bathroom, and keep it spotless at all times.

Highlight Unique Features

Every home has a unique selling point. It could be an outdoor balcony, a cozy fireplace, or a window with a breathtaking view. Make sure to highlight these features to potential buyers. Arrange furniture and decor items in a way that showcases the best aspects of the room and draws people’s attention to the unique features.

In Conclusion

Home staging is an important aspect of the selling process that can make a significant difference in how your home is perceived by buyers. By following the above tips and going beyond the basics, you can create a stunning and inviting home that will attract potential buyers and increase the chances of a successful sale. Remember, the key to effective staging is to create an emotional connection between the buyer and the property. So, put in the effort, and the results will surely be worth it in the end.